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Frozen bakery products require several factors to be perfectly synced to ensure safe, waste-free delivery from manufacturing to retail clients, as the integrity of the cold chain is critical for this. Interestingly, while this might lead to expectations of the cold chain industry adjusting to such demands, it is the cold chain logistics as a whole that is currently being reshaped by a quick expansion of the frozen bakery segment, which now places an emphasis on reliability, efficiency, and sustainable temperature control.

This does seem to be backed by data, as according to Mordor Intelligence, the global frozen bakery market is projected to reach USD8.93bn by 2025 and grow to USD10.91bn by 2030, with a compound annual growth rate of 4.08%. As Tempack by CSafe, a leading global provider in the isothermal and refrigerated packaging sector notes in a recent article, “passive cold chain packaging is playing a key role in the frozen bakery market.”

Firstly, frozen bakery products often exhibit “high thermal sensitivity, especially in butter-rich or cream-filled products.” Risk exposure increases during last-mile delivery, where temperature control is often compromised, and traditional refrigeration solutions raise environmental concerns due to the energy consumption they require, the article shows. All these factors have brought a renewed, even accelerated interest in alternative cold chain approaches.

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